Privacy and Cookie Policy
LuAlpha (“the company”) respects the privacy of its visitors and clients and is committed to protecting personal data collected through its website https://lualpha.com/ (“the Site”).
This document clearly explains how we collect, use, store, and protect your personal data, in full compliance with the General Data Protection Regulation (GDPR) and applicable EU and Portuguese law.
We encourage you to read this Privacy Policy carefully to understand what data we collect, why we process it, with whom we may share it, and what rights you have.
Data Controller
The data controller is:
LuAlpha
GDPR contact email: info@lualpha.com
Types and Sources of Data Collected
Data you provide directly
- Name and email address (when filling out contact forms)
- Message or quote request (content voluntarily submitted)
Automatically collected data
- IP address (anonymized where possible)
- Device type, browser, operating system
- Pages visited, session duration, traffic source (e.g., Google Search, social media)
- Technical data (screen resolution, preferred language, etc.)
Purposes of Data Processing
We process your data for the following purposes:
- Responding to contact or quote requests
- Improving site functionality, usability, and performance
- Analyzing visitor behavior (via Google Analytics with IP anonymization)
- Fulfilling legal or regulatory obligations
- Sending marketing communications (only with your explicit consent)
Note: We do not sell or rent your personal data to third parties.
Your Rights Under GDPR
Under the GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erasure (“right to be forgotten”)
- Restriction of processing
- Data portability
- Object to processing (especially for marketing)
- Withdraw consent at any time
- Lodge a complaint with the Portuguese Data Protection Authority (CNPD)
To exercise these rights, please contact us at: info@lualpha.com. We will respond within 30 days.
Data Security
We implement robust technical and organizational measures to protect your data against unauthorized access, loss, alteration, or destruction, including:
- SSL/TLS encryption (HTTPS)
- Regular WordPress and plugin updates
- Firewalls and security monitoring
- Restricted access for authorized personnel only
Cookie Policy
What are cookies?
Cookies are small text files stored on your device that help improve navigation and personalize your experience on the Site.
Types of cookies we use:
| Type | Purpose |
|---|---|
| Essential | Basic site functionality (language, security, login) |
| Analytical | Traffic and performance analysis (Google Analytics with IP anonymization) |
| Marketing | Personalized advertising (Google Ads) |
Google Analytics and Google Ads
We use Google Analytics to understand how visitors interact with our site. Your IP address is anonymized before storage, as required in the EU.
In the future, we may use Google Ads for targeted campaigns. If so:
- Ads may be personalized based on your browsing behavior
- You can opt out of personalized ads at: youradchoices.com
- You can install the Google Analytics opt-out browser add-on: gaoptout
Contact and Policy Updates
For any questions regarding your personal data or this Privacy Policy, please contact us:
📧 Email: info@lualpha.com
🌐 Website: https://lualpha.com/
You may also file a complaint with the Portuguese Data Protection Authority (CNPD):
https://www.cnpd.pt
Changes to This Policy
We reserve the right to update this Privacy Policy. Changes take effect immediately upon publication on the Site.
Last updated: April 5, 2025